Rachel Hollier Rachel Hollier

Welcome to Pure

PURE is more than a salon, it’s a space built around care, calm and considered detail. Founded by experienced stylist Tracy Creasy, PURE brings together expert hair services and deeply restorative rituals in a soothing, light-filled setting.

Mood board compilation featuring blonde hair, comb curlers, dried flowers, and branding colours, designed for Pure Hair & Wellness, a boutique hair salon on the South Coast NSW.

The vision behind the salon.

Pure began as a quiet niggle - to create something more than a salon. For our founder Tracy Creasy, it was about crafting a space where care and connection could be felt in every detail. A place where expert styling and colour meet deeply restorative head spa and caring rituals. Where people could come not just for amazing hair, but to feel cared for.

An experienced stylist known for her calm presence and thoughtful approach, Tracy brings decades of experience to Pure. Formerly the owner of Pure Hair in Wagga Wagga, she’s now settled on the South Coast and has poured her heart into this next chapter. Every element of the salon - from the gentle lighting to the essential oils, soft textures and curated products - has been carefully considered to create a sense of ease the moment you walk through the door.

Whether you’re coming in for a seasonal refresh or a moment of stillness, PURE is a space to unwind, reconnect, and feel cared for.

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Rachel Hollier Rachel Hollier

Behind the Build

Creating PURE Hair & Wellness has been a labour of love. Not just in design and construction, but in dreaming up a space that feels calm, considered, and completely different from the everyday.

Behind-the-scenes of Pure Hair & Wellness, a hair salon on the South Coast NSW, showing arched mirrors, salon chair, indoor construction progress, and a construction plan.

Creating PURE Hair & Wellness has been a labour of love - not just in design and construction, but in dreaming up a space that feels calm, considered, and completely different from the usual salon experience. From the first pencil sketches to choosing the perfect tone of driftwood flooring, every decision has been guided by one intention: to create something quietly beautiful that makes people feel at ease the moment they walk in.

These moodboards show just a glimpse of the inspiration behind the space and the brand … soft lighting, warm organic shapes, thoughtful layout and that perfect balance of comfort and elegance. There’s been timber, tools and lots of coffee along the way. And as the walls go up and each chair finds its place, it’s exciting to watch a vision become reality; a sanctuary in the heart of Milton, where care, craft, and calm come together.

Mood board of Pure Hair & Wellness, a hair salon on the South Coast NSW, showing arched mirrors, indoor space, and branding colours
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