Welcome to Pure

Mood board compilation featuring blonde hair, comb curlers, dried flowers, and branding colours, designed for Pure Hair & Wellness, a boutique hair salon on the South Coast NSW.

The vision behind the salon.

Pure began as a quiet niggle - to create something more than a salon. For our founder Tracy Creasy, it was about crafting a space where care and connection could be felt in every detail. A place where expert styling and colour meet deeply restorative head spa and caring rituals. Where people could come not just for amazing hair, but to feel cared for.

An experienced stylist known for her calm presence and thoughtful approach, Tracy brings decades of experience to Pure. Formerly the owner of Pure Hair in Wagga Wagga, she’s now settled on the South Coast and has poured her heart into this next chapter. Every element of the salon - from the gentle lighting to the essential oils, soft textures and curated products - has been carefully considered to create a sense of ease the moment you walk through the door.

Whether you’re coming in for a seasonal refresh or a moment of stillness, PURE is a space to unwind, reconnect, and feel cared for.

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Behind the Build